Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument.
Dear ASTD Member:
The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.
Director of Membership
Directions: Please answer as briefly as possible.
With what company did you enter the field of training?
How long have you been in the field of training?
How long have you been in the training department of the company with which you are presently employed?
How long has the training department in your company been in existence? __________
Is the training department a subset of another department? If so, what department? __________
For what functions (other than training) is your department responsible? __________
How many people, including yourself, are in the training department of your company (local plant or establishment)?
What degrees do you hold and from what institutions?
Major _____ Minor _____
Why were you chosen for training? What special qualifications prompted your entry into training?
What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requirements and actual experience.