Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members.

Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument.

Dear ASTD Member:

The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.

Sincerely,

Director of Membership

Questionnaire

Directions: Please answer as briefly as possible.

With what company did you enter the field of training?

__________

How long have you been in the field of training?

__________

How long have you been in the training department of the company with which you are presently employed?

__________

How long has the training department in your company been in existence? __________
Is the training department a subset of another department? If so, what department? __________

__________

For what functions (other than training) is your department responsible? __________

__________

How many people, including yourself, are in the training department of your company (local plant or establishment)?

__________

What degrees do you hold and from what institutions?

__________

Major _____ Minor _____

Why were you chosen for training? What special qualifications prompted your entry into training?

__________

__________

What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requirements and actual experience.

QUICK QUOTE

Approximately 250 words