Classify the company’s current principal goals for IB using concepts from the module, & consider how these might be achieved IN THE FUTURE.

This assignment requires you to consider the operations (past, present & future) of a Multinational Company assigned to you – using concepts introduced in the IB module, & considering the behaviour of managers when going international. The company will have a wide range of international activities as it is taken from a global listing – there will be plenty of information available to you in the public domain. The company’s Annual Report & other information on the company’s own website will be valuable sources of information, as well as third party commentaries on the Company. For information about countries you should use the Global Competitiveness Index from the World Economic Forum. Your task is to research relevant information & interpret the company’s development over time, the behaviour of its managers, & its possible future strategy – using concepts in the module. 1. Concisely summarise the geographic & product markets that the company CURRENTLY SERVES, indicating (with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates – are these wholly-owned, joint ventures, agents, etc). Conclude whether it prefers joint venture activities or wholly-owned operations.2. Analyse how the company has reached its current position by depicting the HISTORICAL DEVELOPMENT of the company’s International Business operations – try to capture the countries entered, with which products, & the mode used at the time of entry. Use Dunning’s OIL to interpret its strategy to date – what does it ‘own’, what has been the manager’s approach to control/internalisation, & why has it chosen locations.3. Apply the Global Integration/Local Responsiveness Matrix to the company’s activities. Critically assess, with examples, to what extent it needs to adapt its offering for different target markets.4. Conclude by looking at aspects of the COMPANY’S FUTURE. Classify the company’s current principal goals for IB using concepts from the module, & consider how these might be achieved IN THE FUTURE. Take two countries in which the company operates & assess the possible impact of “the Fourth Industrial Revolution” (Klaus Schwab 2016) – on the country & the company’s activities there. Use the Global Competitiveness Index to identify countries at the ‘Factor Driven’ & ‘Efficiency Driven’ stages of development. Focus on Schwab’s comment that “the Fourth Industrial Revolution may lead to significant ‘re-shoring’ of manufacturing to advanced economies”. How will this affect markets for its products?Your assignment should be 5,000 words in length, with each section of roughly equal word length.Make effective use of Appendices in your answer. Ensure that you acknowledge all sources that you use, & that the work submitted is your own effort.sample1.0. Geographic and Current market1.1. The organizations geographical market and products offered Aviva Group Plc is a multinational British Insurance Company that is headquartered in London. The organization is considered the largest insurance company in the United Kingdom. Since its inception, the organization has not only operated within the UK but has also considered moving into other nations across the world. Currently, Aviva plc operates across 16 countries in the world (Aviva plc, 2014). The company mainly focuses in five major markets in Europe, in Canada and in Asia. Aviva has reported a higher level of performance in its operations in various regions across the world. This has contributed to its primary listing in the London Stock Exchange as well as secondary listing on the New York Stock Exchange. With the expansion of the business and the higher performance level that is constantly reported by the organization, it is expected that Aviva Plc will move to other additional countries in the near future. Aviva plc offer insurance services to the consumers. The company was created as a merger between two British Insurance companies, CGU plc and Norwich Union. This was followed with the adoption of the Aviva name that has remained the brand name of the insurance company. The major operations of Aviva Plc entail the provision of general and life insurance, fund management services and long-term savings products to the consumers. Delaware Insurance Department (2008) has indicated that Aviva Plc offers more than 50 products that cover pensions, life insurance, savings and investment, personal finance and health care insurance. It is also observed that Aviva Plc is one of the major insurance companies that offer the largest health care insurances in the UK and in most of the nations under which it operates. The company also provides private medical insurance and protection of income to the many customers across the world. Premium bonds, liability insurance, management of retail and institutional fund, commercial property liability and insurance of business are other services that are offered by the organization………………….


Approximately 250 words