Discuss the role of market research

1. Describe the principles of building a guerrilla marketing plan and explain the
benefits of preparing one.
2. Explain how small businesses can pinpoint their target markets.
3. Discuss the role of market research in building a guerrilla marketing plan and
outline the market research process.
4. Describe how a small business can build a competitive edge in the marketplace
using guerrilla marketing strategies: customer focus, quality, convenience,
innovation, service, and speed.
5. Discuss the marketing oppothe Internet rtunities offers entrepreneurs and how to

best take advantage of them.
6. Discuss the œfour PsÂ of marketing”product, place, price, and promotion”and
their role in building a successful marketing strategy.


Approximately 250 words