1.Â DescribeÂ theÂ principlesÂ ofÂ buildingÂ aÂ guerrillaÂ marketingÂ planÂ andÂ explainÂ the
benefits of preparing one.
2.Â Explain how small businesses can pinpoint their target markets.
3.Â Discuss the role of market research inÂ buildingÂ aÂ guerrillaÂ marketingÂ planÂ and
outline the market research process.
4.Â DescribeÂ howÂ aÂ smallÂ businessÂ canÂ buildÂ aÂ competitiveÂ edgeÂ inÂ theÂ marketplace
usingÂ guerrillaÂ marketingÂ strategies:Â customerÂ focus,Â quality,Â convenience,
innovation, service, and speed.
5.Â DiscussÂ theÂ marketingÂ oppotheÂ InternetÂ rtunitiesÂ offersÂ entrepreneursÂ andÂ howÂ to
best take advantage of them.
6.Â DiscussÂ theÂ fourÂ PsÂ ofÂ marketingproduct,Â place, price,Â andÂ promotionand
their role in building a successful marketing strategy.