Should Schwartz Brothers invest in this project?

Schwartz Brothers Inc. is in the process of deciding whether or not to invest in a project of holi Show more Schwartz Brothers Inc. is in the process of deciding whether or not to invest in a project of holiday gifts production and sales. Aaron Buffet is in charge of the feasibility study of the project. To better assess the risk of the project he used the average of 10 other firms in the holiday gift industry (with similar operation scale and risk) as the benchmark. The figures that he has are as follows: Project Benchmark Debt-equity ratio 35% 30% Equity beta ? 1.5 Cost of debt 10% 12% The expected market return is 15% and the risk-free interest rate is 7%. The corporate tax rate is 40%. The initial investment in the project is $325000 and it will generate after-tax cash flows of $55000 forever. Should Schwartz Brothers invest in this project? Show less

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