Which does a mission statement address?

(TCO 5) The changing marketing environment presents a continuous challeng Show more Question 1.1. (TCO 5) The changing marketing environment presents a continuous challenge to companies wishing to increase their sales revenues. A number of processes are used to try and obtain better strategic marketing information. Looking at such strategic marketing information is only a part of the whole picture however. The facets of the marketing environment that should be considered are which? (Select all that apply.) (Points : 5) Values attitudes and beliefs of the target population Expenses and employment data by household Changes to the Internet telecommunications and computers Speed service price and selection of the products Strengths weaknesses and threats as perceived by the target population Question 2.2. (TCO 4) Select the primary concerns when a new small business is started. (Select all that apply.) (Points : 5) Planning your business Financing your business Knowing your customers Managing your employees Keeping records Question 3.3. (TCO 5) You are a newly hired web developer for your company. You have been asked by the CEO of your company to develop a web presence for your firm. Your firm markets and sells medium- to high-end bed mattresses. Although you dont believe that someone will purchase a new mattress on the Web youre just not sure of the possibilities. Further your concerns center around which of the following as they apply to potential purchasers? (Select all that apply.) (Points : 5) Reference group Culture Superculture Cognitive dissonance Psychological commitment Question 4.4. (TCO 5) Direct marketing now has a new dimension with interactive video. Producers now provide all kinds of information on websites. Which can consumers do? (Select all that apply.) (Points : 5) Seek the best price Bypass the middleman markup Order paper catalogs Order goods and services Ask questions Question 5.5. (TCO 6) Which does a mission statement address? (Select all that apply.) (Points : 5) A companys organizational philosophy A companys organizational psychology A companys organizational efficacy A companys organizational phenomenology A companys organizational social responsibility Show less

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