Why should consumers be convinced that a Ram truck is of high quality because of the airing of that commercial?

Some recent Super Bowl advertisements have spent very little time mentioning anything about their pr Show more Some recent Super Bowl advertisements have spent very little time mentioning anything about their productor even the name of the company. In particular the two-minute long Ram Trucks Farmer commercial (http://www.youtube.com/watch?v=AMpZ0TGjbWE) had only a few brief and almost unidentifiable views of their product until the last ten seconds of the commercial. Further the name of the company was only mentioned in the last five seconds of that commercial. Explain why this commercial demonstrated the concept of signaling described in the textbook. In other words Why should consumers be convinced that a Ram truck is of high quality because of the airing of that commercial? Show less

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